From a free Discord group to a company of fifty, in four years.
MMG was not planned. It started as a place where Algerians who sold online could ask each other questions. It became the company that trains them, with a method, twenty experts and a television show. This is the story.
The milestones of MMG's story.
Scroll to discover how MMG was built.
Abdou Boutaleb starts selling online from Algiers, in the beauty niche. Everything he later teaches, he learns here first, by losing money.
A free community for Algerians selling online. People ask, people answer. Then the first structured course: an Algerian program, in Darija, about Algerian e-commerce.
The method takes its shape: four levels, an expert to validate each one, one-on-one calls, a group per level. The first students become the first experts.
MMG becomes a company with a team in Algiers: sales, delivery, customer success, creative. Cohorts start every month. Thousands of students pass through the levels.
Cohorts every month, a bigger team, and the first season of the MMG Show filmed in Bali. Thousands more students pass through the four levels. In November, operations are handed to Chakib, a former student, who becomes COO.
MMG exhibits at Africa's largest e-commerce fair, in Algiers. Students come to the stand to meet the experts they had only seen on a screen.
A clearer student profile and a recorded and coached sales floor. The founder steps into a CEO role.
El Hayat TV starts airing the MMG Show. The method, on television.
The AI Video Program launches: the same method applied to a service anyone with a laptop can sell. One system, every product.
Abdou Boutaleb
Born and raised in Bab El Oued, Algiers. A civil engineering student, then a first business at twenty, before going into e-commerce in 2019 and becoming a real player in Algeria's digital ecosystem.
In 2022 he opened a free community for Algerians selling online and built MMG on top of it. The people who joined the first programs became the community's first experts.
As CEO, his job is to look further than the next cohort: where MMG goes next, how it grows without losing what made it work, the culture inside the team, and the well-being of the people in it. Underneath all of it, one goal: to make working online accessible to anyone, wherever they start from.
You will find him on Instagram, talking about what it really takes to build something, the hard parts of the journey, and the work that happens behind the scenes.
Building better humans.
The store or the videos are the excuse. What we actually build is a person who shows their work, takes the feedback, and ships. That person can earn anywhere.
A skill that pays in Algeria
Everything is designed for this market: cash-on-delivery, Yalidine, ZR Express, local suppliers, Algerian card payments, Darija.
Nobody learns alone
An expert per step, a group per level, a guarantee that extends the accompaniment. Seventy-five percent of what you pay for is people.
A path that goes somewhere
From student to expert to staff. Our COO walked it. It is the proof the model works.
One method, two skills.
The E-commerce Program since 2022, the AI Video Program since 2026. One learning method, the same accompaniment with experts specialised in each field. Same guarantee.
Compare programsMMG at Africa's largest e-commerce fair.
From 15 to 18 October 2025, MMG exhibited at the 4th Ecsel Expo, the e-commerce and online services fair at the Palais des Expositions, Pins Maritimes, Algiers.
edition of Ecsel Expo
exhibitors, national and international
days, 15 to 18 October 2025
at the Palais des Expositions
For four days the team met students in person, many for the first time, and met the delivery companies, payment providers and suppliers that our students work with every day. Photos and videos from the fair are on our Instagram highlight.
Where you can see MMG.
Television, the press, the fair. The list grows with every new coverage.
MMG Show on El Hayat TV
Our reality program: four Algerians, 28 days in Bali, airing since August 2026.
TVEnnahar TV
Report on MMG at ECSEL EXPO 2025, Algiers.
PressCafé Crème Media
MMG as seen by Algeria's digital press, at ECSEL EXPO 2025.
EventECSEL EXPO
MMG in the fair's official coverage, Palais des Expositions, Algiers.
InstagramOur Ecsel Expo highlight
Photos and videos from the stand, on @themmgmena.
InterviewsStudent interviews
Long conversations with students about what they built.
Now you know who we are.
Pick a program, or meet the people who will accompany you.